Gelli Belle approaches a magical gathering of living toys
The magic begins here

Gelli Belle.

A little girl.
An enormous imagination.
A whole world waiting to come alive.

Explore her world Free storybook

Every adventure has a beginning

It starts with a little magic.

One mysterious toy chest. One curious little girl. And a secret that changes everything.

Discover the first story
Gelli Belle and her father watch the magical toy chest glow in a mysterious passage
Gelli Belle opens the glowing magical chest with her golden key

Look a little closer

Imagine
the impossible.

Gelli Belle smiles and waves hello in her pink pajamas

Say hello

Meet Gelli Belle.

Curious, imaginative, and full of heart. Gelli Belle is discovering that the greatest adventures sometimes begin right at home.

Every new friend has a story. Every big feeling has a lesson. And around every corner, there's a little bit of wonder.

Explore her adventures

The magic begins at home

Meet the Family.

Every family has its own kind of magic. In Gelli Belle's family, three remarkable people have extraordinary gifts—and even more magical powers waiting to be discovered.

They each possess different magical powers yet to be discovered.

The characters / Inside the magic

Meet the Toy Chest Crew.

Every toy has a name. Every friend has a story. Come meet the magical characters who share Gelli Belle's adventures.

Scroll to explore
Twelve friends. A world of possibilities.Discover their adventures

A world unlike any other

When toys come alive,
anything can happen.

Gelli Belle is surrounded by her Toy Chest friends as the scene transforms
Unexpected friendshipsVery big feelingsEveryday courage
Meet the Toy Chest Crew
A smiling toy princess floats out of the glowing toy chest as Gelli Belle looks on
A world of wonder
A sheep, a fox, and a very cool panda spring to life around the glowing chest
A cast of surprises

The storybook collection

More stories.
More magic.

Discover Gelli Belle's growing collection of imaginative adventures.

Original cover: Gelli Belle and the Magic Toychest
BOOK ONE · THE BEGINNING

Gelli Belle and the Magic Toychest

A mysterious chest opens the door to a world of possibilities. Come along on the very first adventure.

FREE · ALL 66 PAGES · READ ONLINERead the storybook

The complete first story

Let the magic begin.

Turn the pages, swipe on your phone, or choose Full screen inside the reader.

And the adventure continues...

Three new adventures are on their way. Get to know the characters and discover what happens next.

Official cover of Gelli Belle and the Lazy Lion
COMING SOON

Gelli Belle and the Lazy Lion

Larry the Lazy Lion has everything he needs: a comfy bed, a cozy blanket, and even butlers at his beck and call! So when Gelli Belle invites him outside for a day of adventure, Larry has just one thing to say: NOPE! Can Gelli Belle convince the world's laziest lion that there's more to life than sleeping?

Official cover of Gelli Belle and the Shy Sheep
COMING SOON

Gelli Belle and the Shy Sheep

Susie the Shy Sheep wants to play soccer with Gelli Belle and her friends. There's just one problem: she's afraid of EVERYTHING that could go wrong! From flying soccer balls to imaginary stampedes, Susie's imagination is running wild. Can she find the courage to stop worrying and start playing?

Official cover of Gelli Belle and the Angry Alligator
COMING SOON

Gelli Belle and the Angry Alligator

Alex the Angry Alligator has a BIG temper—and today, everybody's about to hear about it! A crowded bus, a quiet library, and a surprise rainstorm turn an ordinary outing into one enormous meltdown. Can Gelli Belle teach Alex a little trick for calming down before his temper ruins their friendship?

Gelli Belle receives a glowing golden key from her father
A gift for the whole family

Your invitation

Every great story begins together.

Step inside Gelli Belle and the Magic Toychest—a complete, illustrated 66-page interactive storybook. Open the cover, turn the pages, and share the magic together. It’s free to read right now.

No sign-up required. Enjoy the complete storybook on desktop, tablet, or phone. Read right here, or choose fullscreen for an immersive experience.

Gelli Belle falls asleep while her mother watches over her

A little wonder goes a long way

The magic lives in you.

Back to the beginning